Innovative bicycle wheel with built in springs

Oh, this is just too cool!  Loop wheels with built in springs would look just great on TPP's bicycle and at my age, and another year was just chalked up, anything that makes the ride smoother is looked upon with great favor!  Wonder if they have one that glows in the dark?  Can't tell you how many rims TPP has dinged up on nasty bumps over the years.  Here's a link to the article at Treehugger, but the link in their article to the wheel page did not work. Come on guys, we wants the link!