Almost, almost a great idea!

Here's a link to a fun article about a brewery in Bruges building a pipeline to the bottling plant to keep hundreds of beer tanker trucks off the roads. Now this is a pretty good time, energy saving idea, but it could have been a great idea.  Why not just cut out the middle step, the bottling, and pipe the fresh beer right into your abode?  Yes, yes, right there with the running water, hot and cold, and fresh draft beer. Just a bit more creativity was all that was needed. But, good job otherwise guys.